Cupcakeries from DC

A few years ago a friend went to Washington DC and told me about a cupcake place that was so good, people lined up to get inside.  In 2008 when Georgetown Cupcake opened, it was the first cupcakery in DC.  I found this shocking, since I've been a Crumbs loyalist since at least 2005!  But the DC market was apparently untapped, and Georgetown made a huge splash.  About a year ago, Georgetown opened a location in where else but NYC, so now I'd have the chance to try it too!

What I learned about these cupcakes, and why there were lines to get in, was that the owners - Katherine Kallinis and Sophie LaMontagne - are sisters who loved baking since they were children.  They used to bake with their grandmother, and use the leftover to make mini cakes and cupcakes.  Once they got older, they decided to quit their jobs in fashion and finance to open up the first shop, and once it got big it became their full-time gig (so envious!)  In 2010, they became the stars of the TLC show DC Cupcakes, which told their story and the aspects of running a small business from scratch.  They've now opened up locations in LA, Boston and Maryland as well.

If I was ranking establishments on decor alone, Georgetown would probably top the list.  EVERYTHING is pink!  If you know me, you know that this alone is a major sell point.  There's a whole wall of pink boxes to wrap the cupcakes - pink t-shirts - pink aprons - even a pink sparkly blender!  It's a 5 year old girl's dream :)
The down side of the shop are that there are only 3 tables to sit at in the NY location, but it's on Mercer street on a block that has a lot of stoops to sit on.  My friend Alana and I brought our cappuccinos and cupcake across the street and enjoyed them there, Sex & the City-style!

You can taste the freshness in Georgetown's cupcakes.  They're baked fresh every day, using specially imported ingredients (cocoa from France; vanilla from Madagascar, etc).  The menu changes daily, with about 18 flavors rotating each day.  they always have varieties of chocolate, vanilla, and red velvet, and then seasonal and special flavors.  There are some fun sounding ones on the menu like chocolate hazelnut and mint cookies and creme.  The full menu can be found here: Cupcake Menu

After staring at the display case for a good 10 minutes I decided on the Chocolate3, which consisted of Valrhona chocolate with Callebaur chocolate ganache icing, topped with french chocolate sprinkles.  Immediately after ordering, I decided  I'd made the wrong choice- the frosting is my favorite part!  
It was still a delicious cupcake though - it had rich chocolate, but not overwhelming chocolaty.  They're moist, with the perfect ratio of cake to frosting.  Surprisingly they mention the calories of the cupcakes, which you don't typically see except at places like Crumbs that have so many locations that they're mandated to put it on display.  Georgetown's cupcakes are estimated to be 250 calories each; 200 in the ones that have less frosting like the C3.

A fun tip - if you follow Georgetown on Facebook or Twitter, every day they announce a flavor that's not on the menu.  If you're one of the first 100 inside and mention the flavor, you get the cupcake for free!  

Georgetown Cupcake is located at 111 Mercer Street between Prince and Spring in Soho.
They're open Monday-Saturday from 10am-9pm, and Sundays from 10am-7pm.
www.georgetowncupcake.com