All the best things are named Lulu

We have Lululemon, which is of course the best running & yoga clothes ever.
We have my brother's nickname for me, which is Lu, and I'm of course awesome.
Now we have Lulu's, an awesome bakery in Chelsea that made the cut for this week's blog post.

Lulu's takes classic desserts like twinkies and snowballs and adds their own twist.
You can find 3 different kinds of twinkies - blackout twinkies - chocolate cake covered in chocolate and filled with chocolate pudding. Lemon twinkies - lemon snack cakes filled with lemon curd dipped with white chocolate. And Red Velvet lulu's - filled with cream cheese frosting and dipped in white chocolate.

The snowballs were filled with coconut custard, and looked liked larger, fresher versions of the ever-famous Hostess snacks. They have them in pink and white, which I am pretty sure taste the same but just use different colored marshmallows.There are a ton of cupcakes - dulce leche (which of course I'm partial to since that's what I lived on in Argentina!), pistachio rose, chocolate hazelnut, black sesame and strawberry.  There are of course also traditional flavors, vanilla and chocolate and red velvet.  They all looked pretty good, but the purpose of today's visit was to try something new. There's also about 8 million cakes - birthday cake!

cheesecake! devils food cake! carrot cake!  I developed diabetes reading the menu.  Disclaimer* my birthday is September 8th, and there is a cake called Cookie Monster (chocolate devil's food cake, organic vanilla buttercream, chocolate-covered homemade "oreos") which I wouldn't be disappointed if someone got for me.

My main complaint was I think their prices are out of control. $3 for one twinkie? Can't you buy an entire box for $2.50 at Pathmark?  Have I been away so long that bakery prices have doubled?  An 8" cake costs $45 which also seems a little insane. But, for a one-time treat, it might be okay.

I tried the blackout twinkie. It might have been a little bit too much chocolate, which is something you rarely hear me say. But the chocolate cake with the chocolate pudding filling with the chocolate - a little bit overwhelming.  I had to take bites of it over the course of two hours (thank you guest blogger of the week Michelle for holding my twinkie and letting me take bites every half an hour!)  Thank you other guest blogger Steph for telling me about this wonderful place!

Lulu Cake Boutique is located at 112 Eighth Ave (between 15th & 16th st). There's also a location in Scarsdale, but since New Yorker don't leave the city, I won't bother posting that location :)